Communicate To Persuade Your Professors: Legendary Mantras From David Ogilvy

They say if you want to be an expert professional, better learn from those who have already excelled in your field. And when it comes to marketing and advertising, no one can be a better mentor than the ‘Father of Advertising’, as David Ogilvy is referred to by the researchers. In 1962, the Time magazine labelled Ogilvy as the most important personality in the field of international advertising.


What made Ogilvy such a successful figure? We have analysed his works and philosophies and figured out the fundamentals of marketing that you can too apply to your essay writing process. But before that let us go through his life, upbringing and his travel to the United States, which played an important role behind his success.

David Ogilvy: the beginning

Ogilvy, an Englishman in origin was born on 23 June 1911 at West Horsley. He completed his formal education at Fettes College and then he went to Oxford- later leaving the place without completing his graduation.  He then moved to Paris, France to work at a kitchen (of Hotel Majestic). There he learned an important lesson that he had shared with the world later in his life. He said that knowing when to move away from a particular scenario is an art, which must be developed for the overall welfare and success of any being. After completing his course in Paris, he returned to England where he earned his livelihood selling cooking stoves. He relied on door-to-door sales for getting his work done. Ogilvy’s fortune changed when he migrated to the USA in 1938. 10 years later, in 1948, Ogilvy attempted to make his mark by founding ‘Hewitt, Ogilvy, Benson and Mather’ (later came to be known as ‘Ogilvy and Mather’), an advertising agency based in New York.

Achievements of the Ad Man

Those who knew David called him the ‘original mad man’ who can go far from his comfort zone for making his campaigns successful. Among the assignments that he worked on; as the chairperson of ‘Ogilvy & Mather’ included Lever Brothers, American Express, General Foods, Shell and many more big companies such as the Rolls Royce. Over his course as a professional advertiser, Ogilvy received numerous international recognitions. He was made a commander of the British Empire in 1967, based on his extensive contribution to the field of advertising. The ad man was also included to the US Advertising Hall of Fame and the French Order of Arts and Letters in 1977 and 1990, respectively.

Teachings of the pioneer  

Over the years during the reign of David Ogilvy, he had commented on different advertising and marketing aspects. Those advices were considered extremely valuable during that time. Even today, when the advertising world has changed largely, modern advertisers refer to Ogilvy and his teachings for preparing successful campaigns. In short, Ogilvy’s teachings are timeless and students can take advantage from his wisdom.

Here we discuss the teachings of David Ogilvy that you can implement in your career as well.

  • On creating content

In most cases, copywriters aim to connect to a large group of audience through a single piece of document. According to Ogilvy, this mistake can affect your sales. Ogilvy stated that when reading a document, the reader is all alone and it is the writer’s sole responsibility to be private with the audience. He must be talking to the latter personally, which increases the chances of sales.

David Ogilvy had written a memo for all the advertising executives at the different global branches of his company. There he pointed out the fundamentals that a copywriter must keep in mind before creating marketing content. They are:

  • Recognise the audience
  • Figure out the way your customer thinks
  • Find out what he desires
  • On presentation

Ogilvy was a great advertiser because he understood how to present his ad copies. David emphasised on the importance of a headline for making a story attractive. He said that a person is five times more likely to decide whether to buy a product just by reading its headline as compared to reading the entire body. In the busiest century in history (21st), this insight from the father of marketing cannot be avoided if you want to gain customer attention.

Here are few headlines written by Ogilvy during his lifetime:

  • At 60 miles an hour the loudest noise in this new Rolls Royce comes from the electric clock
  • How to tour the USA for £35 a week
  • It’s a mutiny to mix a Gin and Tonic without Schweppes!
  • On persuasion

Ogilvy states that persuading your customer is largely dependent on the words and language you use for writing your ad copy. He preferred to research the various aspects of his client base on how they talked and what they talked, which enabled Ogilvy to connect better with them and in the end, make a sale. You can too, use certain terminologies to attract your professor and prove your assignment to be relevant to your education program. According to David, there are certain fundamentals that a copywriter must keep in mind for mastering the art of persuasion. They are:

  • Extensive research about the customer’s preference
  • Information strengthens the chances of persuasion
  • Answer questions that none of your competitors one answer
  • Make the ad copy look less like one. Instead, make it look more like an editorial. This will lead the reader to stop and read the document.


During his course as an advertising professional, David Ogilvy had played an important role behind the success of different brands that have later gained popularity on the world stage. We hope these evergreen insights from the greatest advertiser of all time will be helpful. The next time you are working on your MBA assignments, use the wisdom for persuading your professor to offer you better grades.   Always remember the following statement,

If you can’t advertise yourself, what hope do you have of advertising anything else?

– David Ogilvy


Too Much of Homework has Negative Effects…

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Top High Paying Countries For MBA Graduates

MBAs from reputed B-schools are held in high regard by numerous students and employees who aspire to complete an MBA degree themselves. This high esteem in which MBA degrees are viewed with may partly be attributed to high pay packages that accompany an MBA degree. So now we take a look at the top countries that pays its MBA students the highest amounts on average.

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MBA degrees help to develop ideas in a wide range of subjects

Be it service, product marketing, product design, consultations, technology or even accounting and finance an MBA degree can help you develop new inspiring ideas in a wide range of subjects. Managers can also input their special skills into field like manufacturing, healthcare and hospitality and even government and NGOs. Regardless of what inspires you, an MBA degree can help broaden your horizons for the best.

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How to Find Out Whether Joint MBA is Good For You

How to Find Out Whether Joint MBA is Good For You Comprehensively, a joint degree alludes to projects in which some particular coursework tallies toward both degrees. Then again, students seeking after double degrees attempt separate coursework for every project, except frequently finish the double degree with a diminished number of general credits. So what ranges of study accolade a M.B.A. instruction?

A M.B.A. degree is a little more like nutty spread – it runs well with pretty much everything. No matter what your expected profession is – be it writer, specialist, open strategy official, or educator – a solid establishment in general management can make you all the more tempting for businesses and set you up to effectively move into administration or organization.

To give you a thought of the broadness of joint and double M.B.A. degree choices, here is a couple of samples:

    • M.A. in Education/M.B.A.: This is for students seeking after vocations in training administration, policy, and/or innovation.
    • M.D. /M.B.A.: For medical students inspired by administration, with numerous potential vocation opportunities including healing facility administration, HMO administration, and restorative school organization.
    • Master of Public Health (M.P.H.)/M.B.A.: For students inspired by wellbeing arrangement and human services administration.
    • M.S. in Environmental Studies/M.B.A.: For students seeking after vocations in green business, vitality restoration, and/or natural arrangement.
    • M.S. in Journalism/M.B.A.: For students intrigued by media administration and/or business correspondences.
    • Master of Public Policy (M.P.P.)/M.B.A.: For students seeking after cutting edge open approach vocations in business, government, and/or non-benefit divisions.

What’s more, that is only the starting. While the developing number of joint and double degrees confirms their prominence, here are a couple of things you ought to remember in case you are anticipating seeking after one:

Be sure it is essential

According to a recent Yale Daily News article, it is basic to have a clearer reason for seeking after a joint system than needing more letters after your name. As a present Yale joint J.D./M.B.A. student says, on the off chance that you simply need to specialize in legal matters, you likely need not bother with the M.B.A.

Be arranged to spend lengthier in school

While you can complete a standard M.B.A. program in two years, a joint or double degree will take three years or more. On account of a joint M.D./M.B.A. project, you are hoping to put in no less than 5 years in school.

Be prepared to pay more

Degrees that are double and joint normally raise the officially-soak expense of getting a M.B.A. On the splendid side, such projects are less expensive than seeking after a graduate degree in news coverage to begin with, for instance, then doing a reversal for a M.B.A. later.

Realize that it will influence your b-school connections

The students doing M.B.A. normally grow cozy associations with their accomplice, and those seeking after degrees in different divisions might now and again feel pulled in distinctive headings. Obviously, this can likewise be incredible for your self-improvement; someone examining ecological science in the meantime as business is certain to achieve new points of view administrative change into a M.B.A. classroom discourse.

Course Requirements for 2015-16 MA/MBA in Stanford Graduate School of Education

In the Stanford Graduate School of Education Students are obliged to finish at least one course in each of the three topical bunches:

The accompanying are sanction courses for each Thematic Cluster for this scholarly year. In uncommon cases, students may change bunch necessities by presenting a Program Modification Form to the Director. The method of reasoning for change of topical bunch prerequisites must be clear and convincing. Sanction is not regular. This rundown is occasionally overhauled as course offerings change. Also please note that all course data is liable to change. If it is not too much trouble, counsel Axess and ExploreCourses for overhauled course offerings and planning data.

They have marked courses in the table, to assist students with arranging a system of study, with the accompanying suggestions adjusted to student intrigues:

  • Education Policy (EP)
  • Educational Technology (ET)
  • Pre-K – 12 Leadership and Management (PK12)
  • Non-Profit Educational Organizations (NP)
  • Higher Education Leadership and Management (HE)

In the event that you think a joint or double degree is ideal for you, verify you visit both projects at your schools of concern, and address alums and current students to guarantee that the way you have mapped out will take you where you need to go.

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