They say if there is a will to do something, there are numerous ways to achieve the same. Every person has different values and he/she must take relevant routes to accomplish their desired goals. However, hard work is the most necessary path on which every success-seeking person must travel. But, you must also keep in mind that success does not come overnight and you need to be extremely patient and determined to get going even during the toughest of times. Even when the shadow of procrastination eclipses your path, you should light up the torch of productivity to reach the end of the tunnel. You may never know what is waiting for you. Even Apple Inc. started its business operations from a garage and Bob Dylan’s first album was a flop. Here we present 8 tips to overcome procrastination. Take a step forward and you will praise yourself in future.
They say if you want to be an expert professional, better learn from those who have already excelled in your field. And when it comes to marketing and advertising, no one can be a better mentor than the ‘Father of Advertising’, as David Ogilvy is referred to by the researchers. In 1962, the Time magazine labelled Ogilvy as the most important personality in the field of international advertising.
What made Ogilvy such a successful figure? We have analysed his works and philosophies and figured out the fundamentals of marketing that you can too apply to your essay writing process. But before that let us go through his life, upbringing and his travel to the United States, which played an important role behind his success.
David Ogilvy: the beginning
Ogilvy, an Englishman in origin was born on 23 June 1911 at West Horsley. He completed his formal education at Fettes College and then he went to Oxford- later leaving the place without completing his graduation. He then moved to Paris, France to work at a kitchen (of Hotel Majestic). There he learned an important lesson that he had shared with the world later in his life. He said that knowing when to move away from a particular scenario is an art, which must be developed for the overall welfare and success of any being. After completing his course in Paris, he returned to England where he earned his livelihood selling cooking stoves. He relied on door-to-door sales for getting his work done. Ogilvy’s fortune changed when he migrated to the USA in 1938. 10 years later, in 1948, Ogilvy attempted to make his mark by founding ‘Hewitt, Ogilvy, Benson and Mather’ (later came to be known as ‘Ogilvy and Mather’), an advertising agency based in New York.
Achievements of the Ad Man
Those who knew David called him the ‘original mad man’ who can go far from his comfort zone for making his campaigns successful. Among the assignments that he worked on; as the chairperson of ‘Ogilvy & Mather’ included Lever Brothers, American Express, General Foods, Shell and many more big companies such as the Rolls Royce. Over his course as a professional advertiser, Ogilvy received numerous international recognitions. He was made a commander of the British Empire in 1967, based on his extensive contribution to the field of advertising. The ad man was also included to the US Advertising Hall of Fame and the French Order of Arts and Letters in 1977 and 1990, respectively.
Teachings of the pioneer
Over the years during the reign of David Ogilvy, he had commented on different advertising and marketing aspects. Those advices were considered extremely valuable during that time. Even today, when the advertising world has changed largely, modern advertisers refer to Ogilvy and his teachings for preparing successful campaigns. In short, Ogilvy’s teachings are timeless and students can take advantage from his wisdom.
Here we discuss the teachings of David Ogilvy that you can implement in your career as well.
- On creating content
In most cases, copywriters aim to connect to a large group of audience through a single piece of document. According to Ogilvy, this mistake can affect your sales. Ogilvy stated that when reading a document, the reader is all alone and it is the writer’s sole responsibility to be private with the audience. He must be talking to the latter personally, which increases the chances of sales.
David Ogilvy had written a memo for all the advertising executives at the different global branches of his company. There he pointed out the fundamentals that a copywriter must keep in mind before creating marketing content. They are:
- Recognise the audience
- Figure out the way your customer thinks
- Find out what he desires
- On presentation
Ogilvy was a great advertiser because he understood how to present his ad copies. David emphasised on the importance of a headline for making a story attractive. He said that a person is five times more likely to decide whether to buy a product just by reading its headline as compared to reading the entire body. In the busiest century in history (21st), this insight from the father of marketing cannot be avoided if you want to gain customer attention.
Here are few headlines written by Ogilvy during his lifetime:
- “At 60 miles an hour the loudest noise in this new Rolls Royce comes from the electric clock”
- “How to tour the USA for £35 a week ”
- “It’s a mutiny to mix a Gin and Tonic without Schweppes!”
- On persuasion
Ogilvy states that persuading your customer is largely dependent on the words and language you use for writing your ad copy. He preferred to research the various aspects of his client base on how they talked and what they talked, which enabled Ogilvy to connect better with them and in the end, make a sale. You can too, use certain terminologies to attract your professor and prove your assignment to be relevant to your education program. According to David, there are certain fundamentals that a copywriter must keep in mind for mastering the art of persuasion. They are:
- Extensive research about the customer’s preference
- Information strengthens the chances of persuasion
- Answer questions that none of your competitors one answer
- Make the ad copy look less like one. Instead, make it look more like an editorial. This will lead the reader to stop and read the document.
During his course as an advertising professional, David Ogilvy had played an important role behind the success of different brands that have later gained popularity on the world stage. We hope these evergreen insights from the greatest advertiser of all time will be helpful. The next time you are working on your MBA assignments, use the wisdom for persuading your professor to offer you better grades. Always remember the following statement,
“If you can’t advertise yourself, what hope do you have of advertising anything else?”
– David Ogilvy
When do students say – “write my essay for me” and why? Also what can you as a student hope to find out from a service that takes money for doing your assignments? Before we begin we must clarify that we do want to sugar coat what we do, we write essays, term papers, academic assignments and dissertations and theses for students. To be more precise we specifically cater to management students. Students who have enrolled themselves at MBA colleges and are majoring in management or marketing or finance, economics and HR, these are the subjects we specialize in and work on.
But speaking of this cottage industry that has developed on grounds of writing assignments, we snooped a fair share on the name of market research and thought we might share our finding with you. So, let us break it down.
What happens when you enter write my essay for me in Google?
We typed in the above mentioned words and saw a plethora of search results of websites all offering great deals and discounts to write essays at competitive prices. All of them have a copy paste model (ironically enough!) that says that they can give students the best essays at competitive prices with zero plagiarism, completely unique content custom written with impeccable use of grammar and language.
But do they really fulfill all the things they say? Apparently not, we tested most of the leading services by placing orders with them pretending to be students. And the results we got were disappointing to say the least. While some of them according to our Quality Assessment Department could fetch you a ‘C’ in your long overdue paper which was just too huge and boring to complete within the deadline. But most of us failed as per our quality standards.
Now we know what you are thinking while reading this –“these guys are only trying to say that they are ones I should choose to do my essay for me and have found a smart way to get their message through”. We do not deny that we are trying to say exactly that, but being academic writers ourselves, we have this claim backed with research and proper referencing.
We do not promise you round the year discounts on complex topics and essays. But we do guarantee that we will not compromise the quality in the rush. We are doing quite well in this cottage industry of which we are the pioneers and our writers are always with projects to do in their hands. But being former Ivy League MBAs ourselves, we know that the right managers always keep their moral compass in check. So do we, we are doing this for the greater good of the academic world. Managers must possess practical skills and not just theoretical knowledge. We strive to keep our clients free so that they practice their management skill instead of simply writing 20 page long essays about them.
On well being and behavior of students, who often feel over burdened with too much of assignments to cope with; the new idea associated homework these days is to create more thought provoking smarter assignments that require critical thinking rather than churning through the same ideas over and over again throughout the paper.
Did you know several websites offer student discounts? Keep up with the latest offers in shopping portals and other service-based websites to save good money on things you need to buy. In our latest video we have shared a lot of such interesting tips, so watch the latest video to know more on budgeting and financial management in college.
Instructors are often faced with a long-standing question of students- How to write well? Well in order to learn that we must ask ourselves what writing constitutes of exactly. And know this much it is far more than merely recording something on a piece of paper or a computer.
• It is a response
Writing in its most basic essence is a way of reacting to something or someone. Though often performed in isolation writing is inherently social as a mode of reaction. And we should also keep in mind that we write with a specific audience in mind and with a purpose. The reader too has expectations often regarding the tone, vocabulary, evidence, genre and maybe even the punctuation of a particular written piece.
• It is linear
Proper grammar, flow or logic is essential for a piece of writing to be comprehended properly. Also, ideas do not necessarily have to arise in the mind in a linear fashion. So often the writer is required to present those ideas in a linear way. Due to this necessity we are prone to fit our choices into clear linear structures while writing down something.
• It is recursive
As we go about the process of writing we are contemplating several sentence structures and vocabulary all at the same time. And we go through our work to ensure that we have maintained coherence and clarity and have presented our ideas in a proper way. This process of revision and refinement forms an important part of expressing oneself.
• It happens to be both the object and the subject
Our writing reveals a lot about our mind, the ability to interconnect ideas and its potency in changing and transforming us as readers. This is especially true when considering writing academically where language serves to express a person
It is also to be noted that the genre or conventions of a paper or any other sort of academic writing serves to determine its size, function as well as the shape. Academic writing is evaluated according to standards of what constitutes to be a good academic paper. The subject or the individual, the idea or the object coexists harmoniously in a good academic paper.
• It is also about decision making
While writing, a writer makes various decisions regarding the writing itself. The process itself constitutes several contradictory elements that go towards making writing an exhilarating and consuming task. Often the result is something the writer himself is unsure about but might grip the reader like nothing else.
• It is a process
Writing is in itself a process that expresses itself through the medium of language. All writers have their own set of choices that determines his writing from his other activities. To put it simply, in some ways we discover what, why and how we believe through the use of words.
Academic Writing is made a challenging task that arouses interest and consists of tasks that are complex, rich in addition to being valuable. And often to unseasoned writers it makes sense to approach a custom writing service for help.
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MBAs from reputed B-schools are held in high regard by numerous students and employees who aspire to complete an MBA degree themselves. This high esteem in which MBA degrees are viewed with may partly be attributed to high pay packages that accompany an MBA degree. So now we take a look at the top countries that pays its MBA students the highest amounts on average.