Communicate To Persuade Your Professors: Legendary Mantras From David Ogilvy

They say if you want to be an expert professional, better learn from those who have already excelled in your field. And when it comes to marketing and advertising, no one can be a better mentor than the ‘Father of Advertising’, as David Ogilvy is referred to by the researchers. In 1962, the Time magazine labelled Ogilvy as the most important personality in the field of international advertising.

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What made Ogilvy such a successful figure? We have analysed his works and philosophies and figured out the fundamentals of marketing that you can too apply to your essay writing process. But before that let us go through his life, upbringing and his travel to the United States, which played an important role behind his success.

David Ogilvy: the beginning

Ogilvy, an Englishman in origin was born on 23 June 1911 at West Horsley. He completed his formal education at Fettes College and then he went to Oxford- later leaving the place without completing his graduation.  He then moved to Paris, France to work at a kitchen (of Hotel Majestic). There he learned an important lesson that he had shared with the world later in his life. He said that knowing when to move away from a particular scenario is an art, which must be developed for the overall welfare and success of any being. After completing his course in Paris, he returned to England where he earned his livelihood selling cooking stoves. He relied on door-to-door sales for getting his work done. Ogilvy’s fortune changed when he migrated to the USA in 1938. 10 years later, in 1948, Ogilvy attempted to make his mark by founding ‘Hewitt, Ogilvy, Benson and Mather’ (later came to be known as ‘Ogilvy and Mather’), an advertising agency based in New York.

Achievements of the Ad Man

Those who knew David called him the ‘original mad man’ who can go far from his comfort zone for making his campaigns successful. Among the assignments that he worked on; as the chairperson of ‘Ogilvy & Mather’ included Lever Brothers, American Express, General Foods, Shell and many more big companies such as the Rolls Royce. Over his course as a professional advertiser, Ogilvy received numerous international recognitions. He was made a commander of the British Empire in 1967, based on his extensive contribution to the field of advertising. The ad man was also included to the US Advertising Hall of Fame and the French Order of Arts and Letters in 1977 and 1990, respectively.

Teachings of the pioneer  

Over the years during the reign of David Ogilvy, he had commented on different advertising and marketing aspects. Those advices were considered extremely valuable during that time. Even today, when the advertising world has changed largely, modern advertisers refer to Ogilvy and his teachings for preparing successful campaigns. In short, Ogilvy’s teachings are timeless and students can take advantage from his wisdom.

Here we discuss the teachings of David Ogilvy that you can implement in your career as well.

  • On creating content

In most cases, copywriters aim to connect to a large group of audience through a single piece of document. According to Ogilvy, this mistake can affect your sales. Ogilvy stated that when reading a document, the reader is all alone and it is the writer’s sole responsibility to be private with the audience. He must be talking to the latter personally, which increases the chances of sales.

David Ogilvy had written a memo for all the advertising executives at the different global branches of his company. There he pointed out the fundamentals that a copywriter must keep in mind before creating marketing content. They are:

  • Recognise the audience
  • Figure out the way your customer thinks
  • Find out what he desires
  • On presentation

Ogilvy was a great advertiser because he understood how to present his ad copies. David emphasised on the importance of a headline for making a story attractive. He said that a person is five times more likely to decide whether to buy a product just by reading its headline as compared to reading the entire body. In the busiest century in history (21st), this insight from the father of marketing cannot be avoided if you want to gain customer attention.

Here are few headlines written by Ogilvy during his lifetime:

  • At 60 miles an hour the loudest noise in this new Rolls Royce comes from the electric clock
  • How to tour the USA for £35 a week
  • It’s a mutiny to mix a Gin and Tonic without Schweppes!
  • On persuasion

Ogilvy states that persuading your customer is largely dependent on the words and language you use for writing your ad copy. He preferred to research the various aspects of his client base on how they talked and what they talked, which enabled Ogilvy to connect better with them and in the end, make a sale. You can too, use certain terminologies to attract your professor and prove your assignment to be relevant to your education program. According to David, there are certain fundamentals that a copywriter must keep in mind for mastering the art of persuasion. They are:

  • Extensive research about the customer’s preference
  • Information strengthens the chances of persuasion
  • Answer questions that none of your competitors one answer
  • Make the ad copy look less like one. Instead, make it look more like an editorial. This will lead the reader to stop and read the document.

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During his course as an advertising professional, David Ogilvy had played an important role behind the success of different brands that have later gained popularity on the world stage. We hope these evergreen insights from the greatest advertiser of all time will be helpful. The next time you are working on your MBA assignments, use the wisdom for persuading your professor to offer you better grades.   Always remember the following statement,

If you can’t advertise yourself, what hope do you have of advertising anything else?

– David Ogilvy

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How to Find Inspiration by Applying The Bed, Bus and Bath Theory?

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Archimedes’s Eureka is not the only exclamation of a great idea generated; people say all kinds of stuff when it comes to thinking of new ideas. It seems that there is a candyfloss machine within our brain that keeps producing clouds of bizarre ideas, and some of them actually turn out to be feasible at times!

Speaking of Archimedes, the story behind the circumstances when he said this legendary word is also known to us all. The feeling of arriving at a solution of a nagging problem is an overwhelmingly satisfying feeling. Almost like suddenly setting afloat abode the seas of opiate braininess where all we feel is the stark prominence of our satisfying wit or intelligence and nothing more. The minor detail about the problem that made you over think and drowned your days in a constant irksome existence has now frizzled away with the inception of the solution. But this feat of the vitur (people with a lot of wit-Icelandic word) is like cocaine-addiction; once you have got the feel of this rush of ideation you crave it more. However, the problem remains of how to make it happen more often. How many times have you felt the sudden jolt of an abrupt illumination?

Guessing not too many, right?! There is nothing unusual about that truth and there is ample reason for that:

As per the “Bed, bus and bath” theory your best ideas and unexpected solutions to the challenging problems appear in your head when you expect it the least. As odd as it may sound, taking a shower or bath, lying on the bed idle or taking a ride aboard a public transport can spark the light of inspiration within you and paint your life’s dull greyness with colours. There are several examples to demonstrate the effectiveness of this theory.

  • The Periodic Table was invented in a dream by Dmitri Mendeleev! Yes, you read that right he saw the solution to organizing all the chemical elements in a dream.
  • On another interesting incident August Kekulé dreamt that a snake bit its own tail to make a ring! And when he woke up he had a groundbreaking revelation in the world of organic chemistry – benzene molecules are made of rings of carbon atoms.
  • Henry Poincare made a discovery about a fundamental mathematical property of functions while boarding a public bus.

Now you may think –that all you have to do to be a genius is take a bath or get some sleep?

Sadly, it is not that simple. You may have noticed that all these instances have a common pattern attached to them. And that is to work very hard with complete dedication every single minute of one’s time on the project or assignment at hand, before having some session of respite and relaxation. As can be seen from the above mentioned examples all these people were completely obsessed with discovering the solution to the problem. Their brains were in a constant state of stress and needed some rest desperately. Sometimes our brain needs sometime to process all the information and arrive at the best possible solution for the problem. While we do completely irrelevant things like sleep, drive, or even simply take a walk our subconscious mind still remains at work working on the problem. Hence, the process of arriving at a sudden illumination is the result of the process of hard work.

All kinds of work of art require curiosity, creativity and inspiration. It is a common misconception to think that some people are naturally good writers whereas some are not. The craft of writing can be learned. When you get another assignment to do, be it an essay or a research paper take a step back and take some time thinking about what you can write about the same.

Do not immediately get to start writing it, take notes from the geniuses we owe our humankind success to and let the idea simmer to find the best way to approach it. Who knows, you may be one of those legendary heroes who dreamed up a solution to the problem that threatened mankind!

As the saying goes – some of the best advises are found while on the pillow…

To get more such interesting tips and articles on custom essay papers keep up with our regular uploads from Management Paper, right here.

Things to Keep In Mind While Writing Coursework

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Through the term coursework we refer to any assignment handed out to a student that leads to achieving grades. But the form, the research, the content, the structure, approach as well as the writing style may vary in course of particular assignments given to students.

  • The Purpose Behind

Coursework is in its essence assignments given to particular students in order to test their knowledge and abilities. It is assigned by teachers in order to evaluate the potential of a particular student based on his curriculum over the course of his studies at his level.

  • Be Calm and Take Your Time

You would do well to start off your coursework writing tasks as soon as you can. This will give you a head start in terms of the time taken to complete an assignment. Remember to maintain your composure so as to see to it that your performance is not hindered.

  • Break Down your Work

Shrug off the notion of completing your assignment in a single go. Spread over the task over some time which will not only take the sting out of your work load but also you would be able to pay more attention to your assignment content. Avoid mistakes by repeating revisions.

  • Research

Research is the most important part of writing your coursework. Use sources that are credible.

  • Management of Time

Be sure to get organized from the word go. Diligently follow the time table that you have drawn up for completing the task while keeping some time separate for any emergencies that may crop up.

  • In Case of Doubts Ask for Help

If you are not really sure about your topic it is difficult for you to come up with quality projects. So remember to steer clear of confusion and resolve doubts with your teacher.

  • Proofread and Edit

Make sure that set aside time for proofreading and editing your work before you submit it. Make sure there are no mistakes in spelling and grammar. If you decide on hiring the services of an editor it is good for you.

  • Shun Plagiarism

Avoid plagiarism like the plague and abstain from doing a copy and paste job at all costs. It will ruin your reputation and will not do any good to your grades. Provide proper citations as and when needed.

Remember the following:

  • Make proper planning before writing on a topic.
  • Ensure that your ideas are presented logically.
  • Make sure your topic is unique.
  • Ensure your ability and effort shines through.
  • Keep backups of your work.
  • Write in an attractive style and be judicious in your choice of words.

Abstain from:

  • Deviating from the topic.
  • Make statements in the absence of proper referencing.
  • Use general statements as support for your argument.
  • Leave things for being dealt with at the last moment.
  • Exceed set word limits.
  • Rush in to things.

You may also opt for help from a proper coursework writing service which will simplify your task to a great deal.

Should I say “write my essay for me”?

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When do students say – “write my essay for me” and why? Also what can you as a student hope to find out from a service that takes money for doing your assignments? Before we begin we must clarify that we do want to sugar coat what we do, we write essays, term papers, academic assignments and dissertations and theses for students. To be more precise we specifically cater to management students. Students who have enrolled themselves at MBA colleges and are majoring in management or marketing or finance, economics and HR, these are the subjects we specialize in and work on.

But speaking of this cottage industry that has developed on grounds of writing assignments, we snooped a fair share on the name of market research and thought we might share our finding with you. So, let us break it down.

What happens when you enter write my essay for me in Google?

We typed in the above mentioned words and saw a plethora of search results of websites all offering great deals and discounts to write essays at competitive prices. All of them have a copy paste model (ironically enough!) that says that they can give students the best essays at competitive prices with zero plagiarism, completely unique content custom written with impeccable use of grammar and language.

But do they really fulfill all the things they say? Apparently not, we tested most of the leading services by placing orders with them pretending to be students. And the results we got were disappointing to say the least. While some of them according to our Quality Assessment Department could fetch you a ‘C’ in your long overdue paper which was just too huge and boring to complete within the deadline. But most of us failed as per our quality standards.

Now we know what you are thinking while reading this –“these guys are only trying to say that they are ones I should choose to do my essay for me and have found a smart way to get their message through”. We do not deny that we are trying to say exactly that, but being academic writers ourselves, we have this claim backed with research and proper referencing.

We do not promise you round the year discounts on complex topics and essays. But we do guarantee that we will not compromise the quality in the rush. We are doing quite well in this cottage industry of which we are the pioneers and our writers are always with projects to do in their hands. But being former Ivy League MBAs ourselves, we know that the right managers always keep their moral compass in check. So do we, we are doing this for the greater good of the academic world. Managers must possess practical skills and not just theoretical knowledge. We strive to keep our clients free so that they practice their management skill instead of simply writing 20 page long essays about them.

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Too Much of Homework has Negative Effects…

On well being and behavior of students, who often feel over burdened with too much of assignments to cope with; the new idea associated homework these days is to create more thought provoking smarter assignments that require critical thinking rather than churning through the same ideas over and over again throughout the paper.

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Impulsive shopping should be avoided by college students

Did you know several websites offer student discounts? Keep up with the latest offers in shopping portals and other service-based websites to save good money on things you need to buy. In our latest video we have shared a lot of such interesting tips, so watch the latest video to know more on budgeting and financial management in college.

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What Constitutes Good Academic Writing

Instructors are often faced with a long-standing question of students- How to write well? Well in order to learn that we must ask ourselves what writing constitutes of exactly. And know this much it is far more than merely recording something on a piece of paper or a computer.

What-Constitutes-Good-Academic-Writing

• It is a response

Writing in its most basic essence is a way of reacting to something or someone. Though often performed in isolation writing is inherently social as a mode of reaction. And we should also keep in mind that we write with a specific audience in mind and with a purpose. The reader too has expectations often regarding the tone, vocabulary, evidence, genre and maybe even the punctuation of a particular written piece.

• It is linear

Proper grammar, flow or logic is essential for a piece of writing to be comprehended properly. Also, ideas do not necessarily have to arise in the mind in a linear fashion. So often the writer is required to present those ideas in a linear way. Due to this necessity we are prone to fit our choices into clear linear structures while writing down something.

• It is recursive

As we go about the process of writing we are contemplating several sentence structures and vocabulary all at the same time. And we go through our work to ensure that we have maintained coherence and clarity and have presented our ideas in a proper way. This process of revision and refinement forms an important part of expressing oneself.

• It happens to be both the object and the subject

Our writing reveals a lot about our mind, the ability to interconnect ideas and its potency in changing and transforming us as readers. This is especially true when considering writing academically where language serves to express a person

It is also to be noted that the genre or conventions of a paper or any other sort of academic writing serves to determine its size, function as well as the shape. Academic writing is evaluated according to standards of what constitutes to be a good academic paper. The subject or the individual, the idea or the object coexists harmoniously in a good academic paper.

• It is also about decision making

While writing, a writer makes various decisions regarding the writing itself. The process itself constitutes several contradictory elements that go towards making writing an exhilarating and consuming task. Often the result is something the writer himself is unsure about but might grip the reader like nothing else.

• It is a process

Writing is in itself a process that expresses itself through the medium of language. All writers have their own set of choices that determines his writing from his other activities. To put it simply, in some ways we discover what, why and how we believe through the use of words.

Academic Writing is made a challenging task that arouses interest and consists of tasks that are complex, rich in addition to being valuable. And often to unseasoned writers it makes sense to approach a custom writing service for help.

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