Communicate To Persuade Your Professors: Legendary Mantras From David Ogilvy

They say if you want to be an expert professional, better learn from those who have already excelled in your field. And when it comes to marketing and advertising, no one can be a better mentor than the ‘Father of Advertising’, as David Ogilvy is referred to by the researchers. In 1962, the Time magazine labelled Ogilvy as the most important personality in the field of international advertising.

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What made Ogilvy such a successful figure? We have analysed his works and philosophies and figured out the fundamentals of marketing that you can too apply to your essay writing process. But before that let us go through his life, upbringing and his travel to the United States, which played an important role behind his success.

David Ogilvy: the beginning

Ogilvy, an Englishman in origin was born on 23 June 1911 at West Horsley. He completed his formal education at Fettes College and then he went to Oxford- later leaving the place without completing his graduation.  He then moved to Paris, France to work at a kitchen (of Hotel Majestic). There he learned an important lesson that he had shared with the world later in his life. He said that knowing when to move away from a particular scenario is an art, which must be developed for the overall welfare and success of any being. After completing his course in Paris, he returned to England where he earned his livelihood selling cooking stoves. He relied on door-to-door sales for getting his work done. Ogilvy’s fortune changed when he migrated to the USA in 1938. 10 years later, in 1948, Ogilvy attempted to make his mark by founding ‘Hewitt, Ogilvy, Benson and Mather’ (later came to be known as ‘Ogilvy and Mather’), an advertising agency based in New York.

Achievements of the Ad Man

Those who knew David called him the ‘original mad man’ who can go far from his comfort zone for making his campaigns successful. Among the assignments that he worked on; as the chairperson of ‘Ogilvy & Mather’ included Lever Brothers, American Express, General Foods, Shell and many more big companies such as the Rolls Royce. Over his course as a professional advertiser, Ogilvy received numerous international recognitions. He was made a commander of the British Empire in 1967, based on his extensive contribution to the field of advertising. The ad man was also included to the US Advertising Hall of Fame and the French Order of Arts and Letters in 1977 and 1990, respectively.

Teachings of the pioneer  

Over the years during the reign of David Ogilvy, he had commented on different advertising and marketing aspects. Those advices were considered extremely valuable during that time. Even today, when the advertising world has changed largely, modern advertisers refer to Ogilvy and his teachings for preparing successful campaigns. In short, Ogilvy’s teachings are timeless and students can take advantage from his wisdom.

Here we discuss the teachings of David Ogilvy that you can implement in your career as well.

  • On creating content

In most cases, copywriters aim to connect to a large group of audience through a single piece of document. According to Ogilvy, this mistake can affect your sales. Ogilvy stated that when reading a document, the reader is all alone and it is the writer’s sole responsibility to be private with the audience. He must be talking to the latter personally, which increases the chances of sales.

David Ogilvy had written a memo for all the advertising executives at the different global branches of his company. There he pointed out the fundamentals that a copywriter must keep in mind before creating marketing content. They are:

  • Recognise the audience
  • Figure out the way your customer thinks
  • Find out what he desires
  • On presentation

Ogilvy was a great advertiser because he understood how to present his ad copies. David emphasised on the importance of a headline for making a story attractive. He said that a person is five times more likely to decide whether to buy a product just by reading its headline as compared to reading the entire body. In the busiest century in history (21st), this insight from the father of marketing cannot be avoided if you want to gain customer attention.

Here are few headlines written by Ogilvy during his lifetime:

  • At 60 miles an hour the loudest noise in this new Rolls Royce comes from the electric clock
  • How to tour the USA for £35 a week
  • It’s a mutiny to mix a Gin and Tonic without Schweppes!
  • On persuasion

Ogilvy states that persuading your customer is largely dependent on the words and language you use for writing your ad copy. He preferred to research the various aspects of his client base on how they talked and what they talked, which enabled Ogilvy to connect better with them and in the end, make a sale. You can too, use certain terminologies to attract your professor and prove your assignment to be relevant to your education program. According to David, there are certain fundamentals that a copywriter must keep in mind for mastering the art of persuasion. They are:

  • Extensive research about the customer’s preference
  • Information strengthens the chances of persuasion
  • Answer questions that none of your competitors one answer
  • Make the ad copy look less like one. Instead, make it look more like an editorial. This will lead the reader to stop and read the document.

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During his course as an advertising professional, David Ogilvy had played an important role behind the success of different brands that have later gained popularity on the world stage. We hope these evergreen insights from the greatest advertiser of all time will be helpful. The next time you are working on your MBA assignments, use the wisdom for persuading your professor to offer you better grades.   Always remember the following statement,

If you can’t advertise yourself, what hope do you have of advertising anything else?

– David Ogilvy

Things to Keep In Mind While Writing Coursework

Frau erklärt Student Aufgabe im Unterricht

Through the term coursework we refer to any assignment handed out to a student that leads to achieving grades. But the form, the research, the content, the structure, approach as well as the writing style may vary in course of particular assignments given to students.

  • The Purpose Behind

Coursework is in its essence assignments given to particular students in order to test their knowledge and abilities. It is assigned by teachers in order to evaluate the potential of a particular student based on his curriculum over the course of his studies at his level.

  • Be Calm and Take Your Time

You would do well to start off your coursework writing tasks as soon as you can. This will give you a head start in terms of the time taken to complete an assignment. Remember to maintain your composure so as to see to it that your performance is not hindered.

  • Break Down your Work

Shrug off the notion of completing your assignment in a single go. Spread over the task over some time which will not only take the sting out of your work load but also you would be able to pay more attention to your assignment content. Avoid mistakes by repeating revisions.

  • Research

Research is the most important part of writing your coursework. Use sources that are credible.

  • Management of Time

Be sure to get organized from the word go. Diligently follow the time table that you have drawn up for completing the task while keeping some time separate for any emergencies that may crop up.

  • In Case of Doubts Ask for Help

If you are not really sure about your topic it is difficult for you to come up with quality projects. So remember to steer clear of confusion and resolve doubts with your teacher.

  • Proofread and Edit

Make sure that set aside time for proofreading and editing your work before you submit it. Make sure there are no mistakes in spelling and grammar. If you decide on hiring the services of an editor it is good for you.

  • Shun Plagiarism

Avoid plagiarism like the plague and abstain from doing a copy and paste job at all costs. It will ruin your reputation and will not do any good to your grades. Provide proper citations as and when needed.

Remember the following:

  • Make proper planning before writing on a topic.
  • Ensure that your ideas are presented logically.
  • Make sure your topic is unique.
  • Ensure your ability and effort shines through.
  • Keep backups of your work.
  • Write in an attractive style and be judicious in your choice of words.

Abstain from:

  • Deviating from the topic.
  • Make statements in the absence of proper referencing.
  • Use general statements as support for your argument.
  • Leave things for being dealt with at the last moment.
  • Exceed set word limits.
  • Rush in to things.

You may also opt for help from a proper coursework writing service which will simplify your task to a great deal.

Too Much of Homework has Negative Effects…

On well being and behavior of students, who often feel over burdened with too much of assignments to cope with; the new idea associated homework these days is to create more thought provoking smarter assignments that require critical thinking rather than churning through the same ideas over and over again throughout the paper.

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Impulsive shopping should be avoided by college students

Did you know several websites offer student discounts? Keep up with the latest offers in shopping portals and other service-based websites to save good money on things you need to buy. In our latest video we have shared a lot of such interesting tips, so watch the latest video to know more on budgeting and financial management in college.

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What Constitutes Good Academic Writing

Instructors are often faced with a long-standing question of students- How to write well? Well in order to learn that we must ask ourselves what writing constitutes of exactly. And know this much it is far more than merely recording something on a piece of paper or a computer.

What-Constitutes-Good-Academic-Writing

• It is a response

Writing in its most basic essence is a way of reacting to something or someone. Though often performed in isolation writing is inherently social as a mode of reaction. And we should also keep in mind that we write with a specific audience in mind and with a purpose. The reader too has expectations often regarding the tone, vocabulary, evidence, genre and maybe even the punctuation of a particular written piece.

• It is linear

Proper grammar, flow or logic is essential for a piece of writing to be comprehended properly. Also, ideas do not necessarily have to arise in the mind in a linear fashion. So often the writer is required to present those ideas in a linear way. Due to this necessity we are prone to fit our choices into clear linear structures while writing down something.

• It is recursive

As we go about the process of writing we are contemplating several sentence structures and vocabulary all at the same time. And we go through our work to ensure that we have maintained coherence and clarity and have presented our ideas in a proper way. This process of revision and refinement forms an important part of expressing oneself.

• It happens to be both the object and the subject

Our writing reveals a lot about our mind, the ability to interconnect ideas and its potency in changing and transforming us as readers. This is especially true when considering writing academically where language serves to express a person

It is also to be noted that the genre or conventions of a paper or any other sort of academic writing serves to determine its size, function as well as the shape. Academic writing is evaluated according to standards of what constitutes to be a good academic paper. The subject or the individual, the idea or the object coexists harmoniously in a good academic paper.

• It is also about decision making

While writing, a writer makes various decisions regarding the writing itself. The process itself constitutes several contradictory elements that go towards making writing an exhilarating and consuming task. Often the result is something the writer himself is unsure about but might grip the reader like nothing else.

• It is a process

Writing is in itself a process that expresses itself through the medium of language. All writers have their own set of choices that determines his writing from his other activities. To put it simply, in some ways we discover what, why and how we believe through the use of words.

Academic Writing is made a challenging task that arouses interest and consists of tasks that are complex, rich in addition to being valuable. And often to unseasoned writers it makes sense to approach a custom writing service for help.

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Top High Paying Countries For MBA Graduates

MBAs from reputed B-schools are held in high regard by numerous students and employees who aspire to complete an MBA degree themselves. This high esteem in which MBA degrees are viewed with may partly be attributed to high pay packages that accompany an MBA degree. So now we take a look at the top countries that pays its MBA students the highest amounts on average.

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MBA degrees help to develop ideas in a wide range of subjects

Be it service, product marketing, product design, consultations, technology or even accounting and finance an MBA degree can help you develop new inspiring ideas in a wide range of subjects. Managers can also input their special skills into field like manufacturing, healthcare and hospitality and even government and NGOs. Regardless of what inspires you, an MBA degree can help broaden your horizons for the best.

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